Interculturele Communicatie
Communicatie in cross-cultureel zakendoen
Hoe culturele verschillen beïnvloedt onze business
Ondernemers worden regelmatig geconfronteerd met klanten of ondernemers met diverse culturele achtergronden. Hoewel zakendoen met autochtone ondernemers ook beslist niet vanzelfsprekend en standaard is, spelen er bij ondernemers met andere culturele achtergrond zaken die bij autochtone klanten / ondernemers niet van toepassing zijn. Ook wanneer je internationaal zaken gaat doen, wordt kennis van interculturele aspecten als noodzakelijke competenties beschouwd.
Als u praat met de klant c.q. ondernemer uit een andere cultuur, gaat het om meer dan alleen maar de simpele do’s en don’ts-lijstjes van een bepaalde cultuur. Bij duurzaam en succesvol (internationaal) zakendoen en samenwerken is veel belangrijker om ook kennis te nemen van de onzichtbare aspecten van een cultuur. Waarom doen mensen wat ze doen? Wat vinden ze belangrijk in een zakenrelatie? Hoe nemen ze beslissingen? Dit is de kennis die u nodig heeft om effectief zaken te doen.
Wij zullen namelijk unieke kansen mislopen als wij vanuit vooroordelen en steriotyperingen denken en beslissingen nemen.
De vraag die wij ons als ondernemer moeten stellen: hoe kunnen wij een brug slaan naar dit type ondernemers / klanten?
Deze workshop is interactief. Middels een korte toelichting, het uitwisselen van ervaringen, krijgt u een handleiding voor in de praktijk. Ook worden korte filmfragmenten vertoond.
Datum: maandag 6 mei 2019
Tijd: 19:30 uur – 21:30 uur
Plaats: Grwoing Emmen, Baander 4
Door: Mehran Pourmiri
Kosten Workshop: vrije gift
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Dr. Jake Scott is on the front line of his second pandemic in five years and he is not getting much sleep.
Scott works full-time as an infectious disease physician at Stanford Health Care’s Tri-Valley hospital in Pleasanton, California. When he is done taking care of his patients and his two grade-school aged kids, he often stays up past midnight writing — furiously penning op-eds, collecting studies, leading evidence reviews and posting meaty threads on social media, most of them correcting the record on vaccines.
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Often, he’s reacting to the latest maneuvers by US Health and Human Services Secretary Robert F. Kennedy Jr.. A pinned post responding to one of Kennedy’s appearances on Fox News has been viewed almost 5 million times. Another post fact-checking Kennedy’s claims about potential harms from aluminum in vaccines had 1 million views in its first 48 hours. Scott’s followers on X have doubled since April.
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Target is in trouble. And while it’s easy to get lost in the company’s recent (poor) handling of American culture war narratives that cast it as too “woke” or too willing to cave to online fascists, the root of Target’s problems runs deep.
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Don’t get me wrong – the massive consumer boycotts from Black organizers have done damage. And there are probably folks on the far right who think even Target’s toned-down, overwhelmingly beige Pride merch this year was still too loud.
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But its stock is in the gutter and sales have been falling for two years because of good ol’ business fundamentals. It overstocked. It lost the pulse of its customers. It went up against Amazon Prime with… actually, does anyone know what Target’s Amazon Prime competitor is called?
The brand we petite bourgeoisie once playfully referred to as Tar-zhay has lost its spark. The company reported a decline in sales for a third-straight quarter, part of a broader trend of falling or flat sales for two years. Employees have lost confidence in the company’s direction. And 2025 has been a particularly rough financially, as Black shoppers organized a boycott over Target’s decision to cave to right-wing pressure on diverse hiring goals.
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